PT/BR
Nas semanas que antecediam o lançamento do filme Barbie, Downy muda as cores de suas redes sociais para entrar nas conversas através da iniciativa PinkWeek. Se aproveitando do buzz causado pelo filme, geramos conversas e fortalecemos mensagens de marca.
ENG
In the weeks leading up to the release of the Barbie movie, Downy changes the colors of his networks to join the conversation with the PinkWeek initiative. Taking advantage of the buzz caused by the film, we generate conversations and strengthen the brand's message.
